Cara Global Sales & Marketing Announces Representation Agreement with JW Marriott Costa Elena Resort All-Inclusive in Costa Rica
London, United Kingdom & Guanacaste, Costa Rica — 13 March 2026
Cara Global Sales & Marketing has been appointed as the exclusive UK and European representative for JW Marriott Costa Elena Resort All-Inclusive, scheduled to debut in late 2026 in the stunning Guanacaste region of Costa Rica.
Through this partnership, Cara Global Sales & Marketing will introduce JW Marriott Costa Elena Resort All-Inclusive to key UK and European markets through a focussed B2B strategy. Their efforts will include developing new trade partnerships, identifying sales and promotional opportunities, supporting marketing initiatives, increasing product awareness, and providing ongoing trade engagement across the region.
Cara’s markets of responsibility will include the UK & Ireland, Germany, Austria, Switzerland, France, Benelux, Italy, Spain, East & South-East Europe and CIS countries.
“As we prepare for the opening of JW Marriott Costa Elena Resort All-Inclusive, establishing strong relationships with the international travel trade is an important part of our launch strategy,” said Matthias Hohner, Vice President of Commercial Sales at Mullen Hospitality Management. “Cara Global Sales & Marketing brings deep expertise across the UK and European markets, and we’re pleased to partner with their team to introduce JW Marriott Costa Elena Resort All-Inclusive to key trade partners ahead of the resort’s debut in late 2026.”
Two Decades of Expertise in the Region
With over 20 years of experience working across the Caribbean and Latin America, the team at Cara Global Sales & Marketing brings extensive knowledge and established industry relationships to this partnership.
Under the agreement, Cara will lead B2B initiatives across the UK and Europe including tour operator account management, pricing and competitor analysis, co-operative marketing initiatives, MICE engagement, and building brand and product awareness through training and industry events.
“As the first JW Marriott all-inclusive resort worldwide, and located in the Caribbean and Latin America region, we’re delighted to support the launch of JW Marriott Costa Elena Resort All-Inclusive,” said Paul Bodart, Joint Managing Director at Cara Global Sales & Marketing. “Offering a luxury interpretation of the all-inclusive model, the resort aligns beautifully with the brand’s emphasis on wellness, thoughtful design, and exceptional service. We look forward to working with the team at Mullen Hospitality Management to introduce JW Marriott Costa Elena Resort All-Inclusive to the UK and European markets.”
About JW Marriott Costa Elena Resort All-Inclusive
JW Marriott Costa Elena Resort All-Inclusive is a luxury beachfront resort scheduled to open in late 2026 within Costa Elena, a master-planned coastal community in Guanacaste along Costa Rica’s northwestern Pacific coast. Surrounded by pristine beaches, protected natural landscapes, and nearby national parks, the destination offers travellers access to one of Costa Rica’s most secluded and naturally rich regions.
The resort will feature 415 thoughtfully designed guestrooms and suites and will introduce the first all-inclusive experience under the JW Marriott brand worldwide. Guests will enjoy a refined interpretation of the all-inclusive model through elevated culinary experiences, wellness-focussed programming, immersive nature experiences, and intuitive service inspired by the JW Marriott brand’s commitment to mindfulness and well-being.
Blending contemporary design with the surrounding coastal landscape, JW Marriott Costa Elena Resort All-Inclusive will offer a collection of dining venues, wellness and spa experiences, multiple pools, and curated activities designed to foster relaxation, connection, and a deeper sense of place. The resort will also feature Griffin Club, an exclusive upgraded luxury experience offering elevated accommodations, enhanced amenities, and dedicated spaces designed to provide a more personalised and private all-inclusive stay.
A dedicated website for JW Marriott Costa Elena Resort All-Inclusive will launch soon on Marriott.com, where guests can explore additional information about the resort, accommodations, and guest experiences.
About Cara Global Sales & Marketing
Since 2004, Cara Global Sales & Marketing has been providing hotels, resorts and DMCs with representation services across the UK & European markets. Offering their clients local expertise and access to a vast network of trade connections, they deliver outstanding results at a fraction of the cost of them setting up their own regional sales and marketing office.
Their mission is to work in partnership with hotels to build awareness, market share and profitability with creative strategies that exceed their expectations and deliver long-term commercial success. To learn more, connect with Cara on LinkedIn.
