Cara Global Sales & Marketing expands further into Latin America as new B2B Representative for Decameron All Inclusive Hotels & Resorts

London, United Kingdom & Bogotá, Colombia — 16 January 2026

Cara Global Sales & Marketing has been appointed as the exclusive UK & European representative for Decameron All Inclusive Hotels & Resorts, the international leading hospitality group specialising in affordable all-inclusive resort experiences across Latin America and the Caribbean. 

Through this partnership, Decameron All Inclusive Hotels & Resorts is reinforcing the brand’s commitment to growing its presence across the UK & European source markets by implementing a wider strategy to strengthen distribution and improve trade engagement. The focus will be on growing Decameron’s B2B footprint in these markets, coordinating tour operator contracting and promotional campaigns, launching marketing activities, optimising brand and product awareness, and providing a clear point of contact for trade partners seeking support and information on the brand’s resorts and all-inclusive offering.  

Cara’s markets of responsibility will include the UK & Ireland, Germany, Austria, Switzerland, France, Benelux, Italy, Spain, Scandinavia, Eastern Europe and CIS. 

"We’re very excited about this collaboration and confident that Cara will support us to optimise our positioning in the UK and European markets,” said Guillermo Ortega, Director of International Markets for Decameron All Inclusive Hotels & Resorts. “As an established brand throughout Latin America and the Caribbean, we see plenty of potential to leverage our great value all-inclusive offering in order to grow our global footprint and create memorable moments for British and European guests."

Two Decades of Expertise in the Region

With over 20 years’ experience working across the Caribbean and Latin America, having previously represented Hyatt’s Inclusive Collection (formerly AMResorts), the team at Cara Global bring a wealth of knowledge and expertise to this new partnership.  

Under the new agreement, Cara will lead all B2B initiatives across the UK & Europe, including:

• Account management of tour operators and travel agency consortia

• Sales/pricing analysis and contributing to revenue management strategies

• Contracting with trade partners

• Building brand awareness through product training, events and roadshows

• B2B and B2B2C marketing with trade partners

• Sourcing and securing MICE and Groups business

“Decameron offer a vibrant and culturally rich all-inclusive experience for guests, with resorts located in seven destinations across Latin America and the Caribbean”, said Edouard Maindon, Joint Managing Director at Cara Global Sales & Marketing. “With the support of their experienced team, and with their clear positioning and competitive pricing, we look forward to working closely with tour operators and travel agents to grow sales and awareness for their portfolio across the UK and European source markets.” 

About Decameron All Inclusive Hotels & Resorts

Founded in Colombia in 1987, Decameron All Inclusive Hotels & Resorts have expanded over the years to become a major hotel chain that operates all-inclusive resorts across Latin America and the Caribbean. The group has built a global footprint in the region, operating nearly 30 properties with more than 7,000 guest rooms across seven countries including Colombia, Jamaica, Mexico, Panama, Peru, Ecuador and El Salvador.  

With decades of experience, Decameron All Inclusive Hotels & Resorts offer a competitively priced all-inclusive product with strong appeal for families, groups and value-driven leisure travellers. The hotel chain is renowned for delivering vibrant, culturally rich holiday experiences, combining local flavour, beachfront locations and excellent value for money. Decameron continually strives to promote the culture, cuisine and traditions of each destination, employing local teams and supporting surrounding communities through employment, sourcing and social initiatives. 

To learn more, visit decameron.com and connect with Decameron All Inclusive Hotels & Resorts on Linkedin. 

About Cara Global Sales & Marketing

Since 2004, Cara Global Sales & Marketing has been providing hotels, resorts and DMCs with representation services across the UK & European markets. Offering their clients local expertise and access to a vast network of trade connections, they deliver outstanding results at a fraction of the cost of them setting up their own regional sales and marketing office. 

Their mission is to work in partnership with hotels to build awareness, market share and profitability with creative strategies that exceed their expectations and deliver long-term commercial success. To learn more, connect with Cara on LinkedIn.

Press Contact – Cara Global Sales & Marketing

Vanessa Flaxman: vanessa@caraglobal.co.uk

Press Contact – Decameron All Inclusive Hotels & Resorts

Carolina Quecano: Carolina.quecano@decameron.com