Cara Global Sales & Marketing Appointed as Exclusive UK & Europe Representative for Lomas Hospitality
London, United Kingdom & Cancun, Mexico — 31 October 2025
Cara Global Sales & Marketing has been appointed as the exclusive UK & Europe representative for Lomas Hospitality, one of Mexico’s leading hotel groups.
This strategic alliance will strengthen Lomas Hospitality’s presence in key UK and European markets and connect its award-winning collection of Riviera Maya resorts with tour operators and travel agents across this segment. Cara’s markets of responsibility will include the UK & Ireland, Germany, Austria, Switzerland, France, Benelux, Italy, Spain and Scandinavia.
“We’re delighted to have this opportunity to represent such an authentic and visionary business”, said Paul Bodart, Joint Managing Director at Cara Global Sales & Marketing. “UK and European travellers are increasingly seeking experiences that combine luxury with genuine cultural connection. As a 100% Mexican-owned business, Lomas Hospitality embodies that balance perfectly — offering world-class service, sustainable practices, and the warmth of true Mexican hospitality.”
Showcasing Mexico’s Authentic Spirit
As a 100% Mexican-owned company, Lomas Hospitality delivers experiences that celebrate the country’s soul through its More Inclusive™ philosophy — one that emphasises culture, community and emotional connection over traditional all-inclusive models.
The group’s eight resorts are located across three unique destinations and include:
Palafitos Overwater Bungalows and El Dorado Maroma — oceanfront serenity on Playa Maroma, one of the world’s most beautiful beaches.
El Dorado Royale, El Dorado Casitas Royale, and Generations Riviera Maya – with adult-only and family options, a tropical paradise where celebration thrives.
El Dorado Seaside Suites, El Dorado Seaside Palms and Hidden Beach Resort – a romantic coastal haven offering authentic experiences and exceptional gastronomy.
“The UK & European markets are vital for our continued growth. Cara Global Sales & Marketing’s deep-rooted experience in Mexico, proven trade expertise and strategic commercial vision make them the ideal partner to spearhead our strategy in this region – with the aim of increasing sales, distribution and awareness of our brands and resorts across the UK & European travel trade” said Vicente Madrigal, Chief Commercial Officer for Lomas Hospitality.
Driving Trade Growth Across the UK & Europe
Cara Global Sales & Marketing will lead all B2B initiatives for Lomas Hospitality across the UK & Europe, including:
Full account management of tour operators and travel agency consortia
Contracting, revenue management strategies and sales/pricing analysis
Building brand awareness through product training, events and roadshows
B2B and B2B2C marketing with trade partners
Sourcing and securing MICE and Groups business